Set the direction.
Decide who we should reach, what we should say, and where our effort will have the greatest impact.
Marketing
Lead.
Design.Art.Fashion.
The mandate
Make the brand matter.
Make the numbers move.
Build desire. Bring in new customers. Drive sales. Help define what new luxury looks like at Basic.Space.
Start your application Explore the strategy brief01 / The role
A clear vision.
Real impact.
We’re looking for a marketing lead who connects exceptional creative with measurable growth. You’ll help strengthen Basic.Space’s position as a leader of new luxury in design, art, and fashion—and turn that position into results.
Lead the creative.
Shape a distinctive point of view across campaigns, content, product storytelling, and experiences.
Turn interest into action.
Bring in new customers and clients. Connect attention to sales, qualified opportunities, and repeat business.
Make it happen.
Bring the plan to life through clear priorities, thoughtful collaboration, fast execution, and continuous learning.
What success looks like
Taste and traction.
Together.
Quantitative
More customers.
Meaningful sales.
Drive acquisition, conversion, new client opportunities, and repeat business. Know which activity creates value—and build on it.
Qualitative
A point of view.
Lasting relevance.
Create work people recognize, trust, and want to be part of. Elevate Basic.Space’s voice across design, art, and fashion.
02 / The strategy brief
Your first
90 days.
How would you run marketing—including creative—to drive immediate results and build lasting brand value?
Show us what you would prioritize, what the work would look like, and how you would know it was working.
- Format
- 6–10 slides
- Delivery
- PDF or viewable link
- Creative
- Rough references welcome
No internal data required. Label assumptions, illustrative targets, and hypothetical budgets clearly.
A suggested structure
Your point of view
Where is the opportunity? Choose the audience you would prioritize first, explain why, and show how Basic.Space should speak to them.
The commercial goal
Propose a focused set of 90-day goals. Show a simple path from attention to qualified interest, customers or clients, and sales. Make the assumptions behind your numbers visible.
The creative idea
Present one campaign concept: the idea, the message, and the visual direction. Explain how it expresses new luxury and gives people a reason to act. References or rough sketches are welcome.
The customer journey
Show how your idea carries across your priority touchpoints—social, email, the website, partnerships, or an IRL experience. Give each touchpoint a clear job and the customer a clear next step.
Your first 14 days
Identify the first three moves you would make. What could launch quickly? What would you need to learn or unblock first?
Days 15–90
Show the sequence of work and a simple weekly operating rhythm. Explain how you would build on what works while keeping the creative coherent.
Resources and trade-offs
State what you would need from the team, partners, and budget. Label hypothetical amounts. Explain what you would deprioritize and what you could achieve with existing channels and resources.
The scorecard
Choose up to three primary commercial measures and two brand signals. Explain how you would track them, how often you would review them, and what would make you stop, improve, or scale an initiative.
Use this as a guide. A focused plan with clear decisions is enough; finished production assets are not required.
03 / Your application
Show us your work.
And how you think.
Bring these three pieces, plus a few words about why Basic.Space and a result you helped create. Tell us what you contributed.
Your résumé
A clear picture of your experience and the work you’ve led.
PDFYour portfolio
Selected work that shows your taste, judgment, and contribution.
PDF or linkYour strategy
A focused 90-day plan connecting creative ambition to commercial results.
PDF or link · 6–10 slidesShare only work you have permission to disclose.
Keep confidential information out of your application.
A few details
Before you apply.
How polished should the strategy deck be?
Keep it focused and easy to follow. We want to understand your choices and your creative judgment. Rough visual references or sketches are sufficient; finished campaign assets are not required. Aim for 6–10 slides.
Do I need internal performance data?
No. Use public information and clearly label any assumptions, illustrative targets, or hypothetical budgets. Your reasoning matters more than guessing our actual numbers.
Can I submit links instead of files?
Upload your résumé as a PDF. For your portfolio and strategy deck, you can upload a PDF or share a link. Make sure your links are accessible to the hiring reviewer without an access request.
What should I include in my results example?
Describe the starting point, the outcome, the time frame, and your contribution. Ranges and anonymized examples are welcome. Share only work you have permission to disclose, and leave out confidential information.
Basic.Space / Marketing Lead